Revisualising an old
and local brand.
How would POPULAR look like if it was given a rebranding or at least, touched up on its current outlook to improve its professionalism?
POPULAR Bookstore is a household name in Malaysia. However, their look and art direction is a bit messy and cluttered. This project came about by taking a familiar brand and trying to revamp it. It just so happened to be POPULAR Bookstore.
VIEW THE FULL RE-BRANDING GUIDELINES HERE!
POPULAR is quite popular,
but what if they tried to look different than they do now? Hm...