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Revisualising an old

and local brand.

POPULAR

Bookstore.

PROJECT TYPE

Re-branding.

BRIEF

How would POPULAR look like if it was given a rebranding or at least, touched up on its current outlook to improve its professionalism?

PROJECT DETAILS

POPULAR Bookstore is a household name in Malaysia. However, their look and art direction is a bit messy and cluttered. This project came about by taking a familiar brand and trying to revamp it. It just so happened to be POPULAR Bookstore.

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VIEW THE FULL RE-BRANDING GUIDELINES HERE!

POPULAR is quite popular,

but what if they tried to look different than they do now? Hm...

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