Vegan food can be daunting to those who are not familiar with it. How do we fix that?
Being Malaysian and studying in the UK for the first time, I wasn't aware of what vegan food was or veganism in general. So when this project brief was introduced during my first year of university, I wanted to give it a shot to learn about veganism and try to create a brand that makes vegan food appear friendly and warm.
VIEW BRAND GUIDELINES HERE!