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A painting
into a logo.
iScream.
PROJECT TYPE
Branding.
BRIEF
iScream is a local ice cream shop in Malaysia. Their current look has the potential to be uplifted into something better and to be cohesive across all branches they currently have. So... how do we imagine that?
PROJECT DETAILS
I visited the iScream ice cream shop as there was a branch five minutes away from where I stayed at the time. When it came to choosing a brand to rebrand, I started to look into iScream's branding across the three branches and all three had a different look. This sparked an opportunity to rebrand iScream for consistency and authenticity.
VIEW BRAND GUIDELINES HERE!
Anchor 1
I scream, you scream,
let's all scream for someone
to get us ice cream!
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